(Sporting Alert) — World record holder and track and field icon, Usain Bolt was heavily criticized, following media images showing him posing with clothes produced by, a US firm which promotes drugs.
According to the company’s website, their product is to help “express your inner pothead and celebrate our love for the culture and our involvement in it.”
It added: “Join us in getting involved with the evolution of cannabis apparel.”
Helping to promote such merchandise did not sit well with several individuals from anti-drug groups, who blasted Bolt, a six-time Olympic gold medallist for forgetting his role as a sports icon and role model.
“I would hope that such a charismatic young man who is very much a role model for young people would have more common sense than to give free publicity to a company which so blatantly promotes cannabis use,” Lucy Rowe, of Skunk Sense, told UK newspaper The Sun.
Meanwhile, Addiction specialist Mark Dempster stated: “He’s using his position to promote something that can cause not just addiction, but also create mental health problems for young people.”
Bolt holds the world record over both the 100m and 200m at 9.58 seconds and 19.19 seconds and is one of the world’s most recognized athletes.